Why do some SCIENCE STORIES do better than others?

The most impactful science stories are those that are written keeping in mind the relevance to various aspects of the society.

Why?

RELEVANCE MEDIATES CONNECTIONS

People are more receptive when they connect with what you communicate, and people connect with what is relevant!

✨ Knowledge about the pain points involved in product development enable a comprehensive communication (discussing both pros and cons) of new scientific advances to the society.

✨ Stories covering climate change policies create maximum impact when they are communicated in tandem with the political scenario.

✨ Funding is fundamental to the advancement of research, and a story written with a deep understanding of the research funding processes can be very insightful.

🔥 PRO TIP: Research before you report, connect before you communicate.