What, Why, and How of science communication

What?

Use of:

• Appropriate skills

• Media

• Activities

• Dialogue

To achieve AEIOU: A - Awareness E - Enjoyment I - Interest

O - Opinion-forming U - Understanding

Why?

• Communicating research to public - a responsibility towards taxpayers whose money is used in research

• Promotes evidence based ethical and critical thinking

• Opportunity to communicate research to a larger audience

• Increased visibility

• Real world impact and inclusivity is better for published research

• Dissemination of research results promotes sense of accomplishment and facilitates funding

• Improved networking opportunities

• Inspiring research

• Recruitment opportunity for researchers

• Scientific decision making process outside of public arena

• Inappropriate transmission of scientific formation results in unwanted consequences and public mistrust

How?

• Develop required strategies

• Develop relevant skills

• Fill the gap in public understanding of science - for individual scientists

• Adopt a more collaborative approach - for institutions

What Why How

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Reference: Burns, T. W., O’Connor, D. J., and Stocklmayer, S. M. (2003). Science communication - a contemporary definition. Public Understand. Sci. 12, 183–202. doi: 10.1177/09636625030122004