Goals
To share recent scientific findings and excitement for science with the society
To increase public appreciation of science
To increase knowledge and understanding of science in the public domain
To influence the opinions, policy preferences, and behavior of people
To ensure that scientific perspectives are considered while pursuing solutions to societal problems
Objectives
Create the awareness of the existence of science
Make science attractive
Generate interest for science in the public domain
Facilitate the realization that science is part of one’s identity
Paradigms
Dissemination paradigm: One way transmission of scientific information from experts to the public eg) science curriculum, books, documentaries, magazines, blogposts, websites, various social media platforms
Public participation paradigm: Two way communication comprising of dialogues and deliberations between the public, experts, and policy-makers eg) Citizens science, consensus conferences
References
National Academies of Sciences, Engineering, and Medicine (2017). Communicating Science Effectively: A Research Agenda (978-0-309-45102-4)
Sánchez-Mora, M. C. (2016). Towards a taxonomy for public communication of science activities. J. Sci. Commun. 15, 1–8. doi: 10.22323/2.15020401
Kappel Klemens, Holmen Sebastian Jon. (2019). Why Science Communication, and Does It Work? A Taxonomy of Science Communication Aims and a Survey of the Empirical Evidence. Frontiers in Communication. 4, 1-55. doi: 10.3389/fcomm.2019.00055
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