Science communication: Goals, Objectives, and Paradigms

Goals

• To share recent scientific findings and excitement for science with the society

• To increase public appreciation of science

• To increase knowledge and understanding of science in the public domain

• To influence the opinions, policy preferences, and behavior of people

• To ensure that scientific perspectives are considered while pursuing solutions to societal problems

Objectives

• Create the awareness of the existence of science

• Make science attractive

• Generate interest for science in the public domain

• Facilitate the realization that science is part of one’s identity

Paradigms

• Dissemination paradigm: One way transmission of scientific information from experts to the public eg) science curriculum, books, documentaries, magazines, blogposts, websites, various social media platforms

• Public participation paradigm: Two way communication comprising of dialogues and deliberations between the public, experts, and policy-makers eg) Citizens science, consensus conferences

References

1. National Academies of Sciences, Engineering, and Medicine (2017). Communicating Science Effectively: A Research Agenda (978-0-309-45102-4)

2. Sánchez-Mora, M. C. (2016). Towards a taxonomy for public communication of science activities. J. Sci. Commun. 15, 1–8. doi: 10.22323/2.15020401

3. Kappel Klemens, Holmen Sebastian Jon. (2019). Why Science Communication, and Does It Work? A Taxonomy of Science Communication Aims and a Survey of the Empirical Evidence. Frontiers in Communication. 4, 1-55. doi: 10.3389/fcomm.2019.00055

Goals, Objectives, Paradigms

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