Scientific research (your own/your client's) can go beyond the alleys of the scientific community and reach the society, only if you:
Write content that is jargon-free (technical jargon is intimidating for the lay reader)
Prefer short sentences over long ones (The 'Period' is your best friend!)
Use the Flesch-Kincaid reading ease test to assess ease of understanding and level of readability of your writing.
A score of more than or equal to 60 is good; anything below needs more work!
In addition to reading test scores, ensure the following in your writing:
Relatability to your readers' wants and needs
The key message of your content is near the beginning of your text
The title of your text has a hook that attracts readers
There is logical textual flow throughout
Sections and paragraphs have been used and kept short to engage readers
There are lists, tables, images, and charts for easy skimming, scanning, and added attraction
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