Why is it important to define the audience in science communication?
Appropriate reach and impact
Different audience groups addressed separately ensures maximum impact
Relevance of the delivered message with the audience’s need
Closer connections with audience’s need increases relatability
What are the various aspects of defining the audience?
Age
Gender
Educational background
Attitude towards science
How can the information regarding the audience-defining aspects be obtained?
Online profiles demonstrating interaction with science communication platforms
Surveys indicative of the perception of science
What are the essential steps for audience definition?
Analyze expectations
Understand reasons for participation reluctance
Estimate the audience’s knowledge of a particular topic
Determine the audience’s level of understanding
What are the benefits of defining the audience?
Improved connection with the audience
Increased receptiveness of the audience
Enhanced effectiveness of the delivered message
Comments