Credibility and scientific accuracy
Fact-check content
Indicate scientific basis - Link references/sources
Maintain transparency - Mention and disclaim any conflict of interest
Ensure balance - eg. gender balance when selecting interviewees, balance of age spectrum when selecting samples
Presentation and style
Use narrative/storytelling format
Include a call to action - get audience involved
Clear and easy-to-understand language
Consistency in content and format - uniformity to tie everything in context
Relatable to audience
Convey audience-targeted messages tailored to specific preferences
Address real life issues
Follow ethics and assume responsibility of your content
Influence behavioral changes - eg. stop smoking, promote vaccinations, environmental awareness, trust in scientific research, dispel myths, prevent spread of misconceptions
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